The fashion industry is one of the biggest and most profitable industries in the world. Unfortunately, this rise comes at a cost. The fashion industry stands as the second biggest polluter of the earth after the Oil industry. That said, Japanese culture values ecological stability and takes horticultural measures to integrate nature into urban settings. Hence, you can realize the importance of sustainable streetwear for the Japanese people.
Dangerous Expansion of Streetwear
The Japanese-American streetwear clothing lines realize the dangers and harmful outcomes of the fashion industry. With every expansive material industry, there comes the cost of environmental damage. Therefore, the growth of streetwear fashion may come as good news for many corporate fashion countries. However, there is a dark side to this. The influence of streetwear clothing started to grow after influential media personalities started to add glamour and accessories into the casual wear fashion.
This resulted in the emergence of many streetwear brands taking casual wear options and turning them into a legitimate style genre. The brands and fashion industry soon realized the huge market for casual clothing apparel, and this led to a rapid increase in the production of streetwear clothing. Designers were soon to jump on the bandwagon, and after America’s success, Tokyo followed suit. Currently, Tokyo is one of the biggest centers for streetwear fashion, and Japan is taking over this industry by storm.
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In today’s world, streetwear is no longer just a mere clothing option; instead, it is a lifestyle choice and a culture. Back in the day, people only considered casual wear to be a worn-out shirt, sports jerseys, and sneakers, and now it is a whole another ball game. Now, huge formal brands tend to glorify the pursuit of luxury streetwear apparel and target their advertisements to attract the youth.
The competitive nature of the fashion industry markets and the demand for casual apparel means more production. More production entirely means more carbon emissions and cloth waste pollution. When companies create clothing products at such a bulk quantity around the world, wastage is inevitable. Since the people are shifting from formal dressing to casual wear, the wastage is starting to become a continuing problem.
The waste disposal authorities are dumping the garment and apparel waste into large water bodies and landfills. Most of the streetwear cloth production mostly ends up unsold and wasted, causing much harm to the earth’s environment and ecosystem. Despite all the pollution that it is causing, the demand for streetwear fashion is increasing at a speedy rate.
Due to awareness of the damaging practices of the fashion industry, people are voicing their opinion against pollution. Hence, now every clothing brand is altering their clothing line by adding a sustainable label to them. They involve the use of sustainable fibers to manufacture their clothing. Fibers that derive from hemp plants are one example of this. On the other hand, some brands are also making fiber out of plastic waste for sustainability.
Similarly, the American-Japanese streetwear industry is also incorporating the use of alternative fibers into their clothing line. By using natural or recycled fibers, they entirely lower down their negative impacts on the earth’s atmosphere. Casual clothing stores all over the world now implement green solutions to their manufacturing processes.
In regards to Japan, there is a thriving thrift shop market in the city of Tokyo. The thrift shops in Japan are unlike any other. The Japanese people understand the harm of overproduction and prefer to reuse old items to narrow down carbon emissions and lower down environmental footprints. Japanese contemporary brands such as SHOHEI and American Streetwear brand Kimono the Goat are a pure example of how clothing brands implement alternatives.